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This is the third article in a series based on the answers to questions I recently asked while trying to develop a new program.  A few weeks ago I had an article with question #1 and last week we posted question #2. Our goal is to meet the needs and desires of the people who are on our email list or those who are connected to me in some other way.

While there may be a curiosity factor here, you might also find these questions to be valuable in helping you to identify your ideal clients and what their concerns are. This supports you in designing a program (or programs) that the marketplace says they want from you.

To make these questions yours, all you need to do is edit them to fit what you have to offer, the gift you want to deliver, or how you want to support and make an impact in the lives of your connections.

If you are a coach in an area other than finance, you might want to edit the question like this:

When it comes to (diet, relationships, exercise, sewing, food choices, grooming horses, whatever…) what are the biggest frustrations/pains for you?

The question # 3 that I asked is the following:

When it comes to budgeting, spending or investing what are the biggest frustrations/pains for you?

Here are the answers to the question above that was asked of 16 people. See if you recognize yourself in any of these answers.

  • I have to juggle business debt without paying high interest.
  • I don’t have enough money to invest for a Certified Financial Planner® to help me.
  • I don’t have any pain. I think I’m doing enough and just want it to build my net worth faster.
  • I don’t have any debt, and it’s not fun when the stock market drops.
  • I am great at really tracking my spending. I jot down every dollar I spend, or go through my bank statements to see each expense. But at my age I feel like I’m already behind the curve and it is too late for me to create the money I need for retirement.
  • I resist paying attention to my money and I don’t like doing the books. I’m not a good steward and not good at getting support. I’ve been filing my taxes late and paying interest and fees; it’s heartbreaking.
  • I have a process of keeping records of spending and I prioritize. However, my spending is not connected or in relationship to my goals.
  • It seems like I have more month left over than the money I need.
  • I do have a budget system and I’m saving, but I’m frustrated that I don’t have enough income to save consistently.
  • I don’t have as much income as I’d like to spend based on my values versus my bank account.
  • I’m frustrated that I can’t find someone to help me. I’ve invested in the past and lost it because I lacked an understanding of the investment.
  • My pain is a fluctuating income and unqualified leads for my business.
  • I am living out of the country of my birth, that makes me sad.
  • I don’t want to think or deal with it. I have no debt and don’t like to spend. I can look good for cheap.
  • I’m great at budgeting, but need to learn more about investing. I need to build a solid foundation to weather emergencies that seem to crop up regularly.
  • My upset is only when the stock market goes down.

If you recognize yourself in any of these answers, just know you are not alone. And over the next few months, we will be creating a program to answer these challenges.

To Your Prosperity,