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You might recognize yourself in the following answers to questions I recently asked while trying to develop a new program. We intend to meet the needs and desires of the people who are on our email list or those who are connected to me in some other way.

You might find this more than interesting: You can use these same questions to help identify your ideal client and what their concerns are. This supports you in designing a program that the marketplace says they want from you.

All you need to do is edit the questions to fit what you have to offer, the gift you want to deliver, or how you want to support and make an impact on the lives of your connections.

Over the next eight weeks, I will share with you one of the questions from the survey I conducted with 16 people and the answers they provided. This is where you might recognize yourself.

Question 1: When it comes to handling money, saving, or investing, what are the biggest challenges/problems for you?

If you are a coach in some other area, you might want to edit the question like this:

When it comes to (diet, relationships, exercise, sewing, food choices, grooming horses, whatever…) what are the biggest challenges or problems for you?

Here are the answers I received that might resonate with you:

  • Lack of revenue and having to live only on my Social Security.
  • Lack of extra cash.
  • How to increase my surplus (income is good, have no debt).
  • Finding someone I trust to guide me.
  • Spending exactly what I make without doing any investing. If I needed to, I would work harder to make. more, and spend less. If had more money, I would spend more money.
  • I want to be more cognizant of spending. My saving is not automatic. I don’t know where to invest. I am not able to maintain my income and have to take from savings when my income is low.
  • I want to have a good starting place. I don’t seriously understand the critical nature of savings or investing. My parents told me that if I just worked hard enough things would work out.
  • I don’t understand the benefit of saving and being consistent with my values and beliefs.
  • I’m not making enough money.
  • I love bling and spend money when I feel flush. I play in my head when I buy things, “What will parents say?” I have an internal money ceiling.
  • My savings is pretty good and I’m good at money management and have no debt. I don’t know what to invest in and feel lost.
  • I want to understand how to invest in my 401(k). I have money in the bank and need to earn more.
  • I need to dig out of the financial hole I created from investing mistakes.
  • I don’t want to open mail, don’t want to pay attention, I avoid money thoughts. If it was a man I would have no relationship or sex.
  • I want ways to invest consistently with small sums and have it grow. I want control and better ways to invest.
  • I need to make time to do more deliberate investing. Want to learn options.

If you recognize yourself in any of these answers, just know you are not alone. And over the next few months, we will be creating a program to answer these challenges.

To Your Prosperity,