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You might recognize yourself in the following answers to questions I recently asked while trying to develop a new program. Two weeks ago I had an article with question #1. Our goal is to meet the needs and desires of the people who are on our email list or those who are connected to me in some other way.
In addition to the curiosity factor, you might find these questions to be valuable in helping to identify your ideal clients and what their concerns are. This supports you in designing a program that the marketplace says they want from you.
All you need to do is edit the questions to fit what you have to offer, the gift you want to deliver, or how you want to support and make an impact on the lives of your connections.
If you are a coach in some other area, you might want to edit the question like this:
Question 2: When it comes to (diet, relationships, exercise, sewing, food choices, grooming horses, whatever…) what are the biggest fears/concerns for you?
Here are the answers to question 2 that was asked of 16 people. This is where you might recognize yourself.
- I have no long term outlook. My retirement funds were embezzled.
- My meager reserves won’t last long enough.
- I want to reach retirement sooner than age 65. I am 33 years old now. Maybe I don’t have enough income to do it faster.
- My financial advisors are not listening to me.
- My challenge is not knowing what to do to get started; where to invest and feeling like I couldn’t afford to invest.
- My biggest fear is not having enough for retirement and how much is being squandered now. I fear I will not have enough income because I am already 60 years old.
- I fear losing what was invested or missing a good opportunity out of fear.
- I am afraid of investing and knowing the right move for myself.
- I worry not have enough for retirement. I have had to dip into savings from past for my lifestyle today.
- There won’t be enough to retire.
- I fear I might lose everything and I have no clue as what to do. My savings come from a place of lack.
- I don’t know where to put money and not lose. I need to understand investment vehicles. The person I use and invest through now is a poker buddy of 15 years and I am not satisfied with the returns.
- I have no trust in U.S. financial institutions.
- My husband does the investing. If he’s gone I’m screwed. I don’t want to know how little I make and discovered I earned $50,000 more than I thought. I don’t like to pay taxes and avoid looking at my money as much as possible. I feel poor and broke even though I might not be.
- I fear not having enough to sustain me if I have to retire. I do not want to be dependent on my family or society, that’s my biggest fear.
- I thought about investing in real estate and would have to trust others.
If you recognize yourself in any of these answers, just know you are not alone. And over the next few months, we will be creating a program to answer these challenges.
To Your Prosperity,
Rennie
