There is nothing that hurts my heart more than to see a philanthropist that is broke.
– Rennie Gabriel
So often I meet with, or speak with, people who have a big purpose. They are skilled at what they do and can make a big impact in the world. However, they often lack the business skills, or ability to execute a systematic approach to reach their goals and create the impact that is deserved. Instead of making money first, and an impact second, they attempt to make the impact first from a place of no money.
You might have established a podcast; written a book, or be working on a book; created a program live or evergreen; or written articles that have been widely published. As an example, a book is a tool to reach the world, but it is NOT the key. You cannot create a global impact with a book but no money.
Like many people, you might think you will make money selling a book, but that is NOT where the money is in becoming an author. The book gives you the credibility to be taken seriously, and be paid more for your advice than a non-author. The very word, authority, is made from the word author.
My best example is the book The 7 Habits of Highly Effective People by Stephen Covey. For my example, please forget his royalty was probably about $1 each, and that he has sold millions of copies. Let’s say he printed 1000 copies on his own at $10 each and gave one away to each head of the Human Resources Department of the Fortune 1000 companies. And let’s say out of 1000 people he reached out to, he was only able to book 3 trainings based on his concepts at $500,000 each. His $10,000 investment would produce $1.5 million in revenue. That is where the money is made in becoming an author.
There are two points I want to make: One; open your mind to the best way to make money as an author. As you can see, it is not about selling books; it’s about the leverage you create when you become an author. Two; when you have money you have more credibility, and more leverage to make the impact you want to make.
And the system I used to create a multi-six figure passive income is the same one outlined in my Wealth On Any Income book. That is what allows me to donate 100% of the profits from my online programs and coaching to charity.
My publishing company put out about 80 titles in the bookstores, so I do know something about the book publishing industry. So, if you are working on a book, and have some questions, please feel free to reach out to me and I will answer your questions.