A few weeks ago I had the opportunity to interview Perry Marshall for Episode 132 of my Wealth On Any Income Podcast.

If you have not checked out any of those episodes, it is worth your time. The interviews are short, generally 15-20 minutes, and provide insights, information and inspiration for your business or your money.

Perry sent out a valuable email the other day that I am repeating here with almost no editing:


Years ago one of my customer service people called with a question. It was an issue that should have never ended up in my lap. It had bounced around the company for a couple days and somehow made it to me.

I asked, “Why are you asking me this question?”

Does this happen to you? Maybe every day? You get stuck answering questions or resolving problems that a $20/hour administrative person should be handling?

If you let it happen enough, you’re doomed. You’re in full-on barnacle busting mode. Hamster wheel with no escape.

In your business your goal, your mission, is to spend as much time on $100/hour, $1,000/hour or $10,000/hour work. And delegate, eliminate, or automate the rest.

So, I quickly typed up a “Is this worth of Perry’s time?” grid and distributed it to all concerned parties.

I offer it here to you. If you don’t have something like this already in place, I highly suggest you steal this or develop your own ASAP.

1. Will this influence a single purchase of $10,000 or more?

2. Will this improve our systems, impact more than $10,000 of sales, or affect our reputation?

3. Is it vital that we ask Perry because Perry is the only person who knows the answer?

4. Has the question already been directed to all other staff members and we got no answer?

5. Is this feedback vital because it could shape the direction of the company?

6. Is the person involved a VIP (potential client, important colleague, influencer, industry leader)?

7. Does this involve significant spending of money?

8. Is it a significant media opportunity?

9. Does this affect Perry’s personal schedule, travel, family or relationships?

10. Does this affect a project Perry is currently focused on?

You can establish a company culture where your staff knows that their job is to do the stuff you don’t want to do.

They can also understand that it’s detrimental to the whole rest of the company to pull you into stuff that’s below your pay grade.


Where are you in this conversation?

Are you doing $30/hour work, or the work that only you can do?

To Your Prosperity,