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After speaking recently with a successful corporate trainer I was reminded of a way to get free publicity, or public relations, for your business. It is part of a concept called Focus Marketing.
With a pandemic and struggling businesses we are coming to the end of a tough year, and many businesses will not survive. This does not have to be you. This is the time to consider a powerful, free, effective tool to grow your business as we move into 2021.
Recently I was interviewed by Codrut Turcanu who was writing an article on business success and interview 49 other successful people. Here is the content of my answer to his question on what I saw as the most important ingredient to business success:
Throughout my nearly 50 years in business, I have heard many people say, “Don’t have a partner.” Over the years I have had businesses of my own and others with partners. With the advantage of hindsight, I am able to see what worked, and what didn’t.
Recently I had a conversation with a doctor about two ways to create a large net worth. The doctor already had one thing in her favor, and that was a strong income, but her concern was what to do about investing.
For over forty years (48 years actually) I’ve provided counseling on the emotional, psychological, and practical aspects of handling money. The number one most important aspect has been …